A radical change of course is not easy to contemplate. Facebook is the social networking leader not in raw numbers but in momentum demographic goodness and potential. Now Facebook is facing the hordes million foot soldiers members of competing social networks. Developers are obviously delighted because they can leverage their code across multiple social network containers. Users will far more utility as popular applications spread beyond Facebook and more developers get into the game. Facebook s has some immediate challenges. From a press perspective the company has not been very transparent regarding its thinking on OpenSocial. Facebook s official statement as of yesterday was Despite reports Facebook has still not been briefed on OpenSocial. MySpace s uphill battle to compete with Facebook for the most valued users just got much easier. Facebook could continue to plow ahead with its own APIs and markup language maintaining its walled garden approach. Fac! ebook members have strong loyalty to the service pages per day per person on average according to the company. That is a position of strength. This could impact how members of the community think about their social networking home base. It s a tough choice for the young company. Funding is not an issue but pride and doing the right thing for users are. That would indicate that more openness is good for users and developers. In addition Facebook s forthcoming ad services may be impacted by a platform architecture change. This choice doesn t mean that Facebook will end up with lowest common denominator or just me too applications. If Facebook has a significant competitive edge because of its pioneering development platform then adopting OpenSocial makes less sense. But Facebook is part of the web . Think of the web of the Internet itself as water. Proprietary platforms based on the web are ice cubes. They can for a time suspend themselves above the web at large. ! But over time they only ever melt into the water. And maybe they make it better when they do.
Source: http://blogs.zdnet.com/BTL/?p=6864
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